Final answer:
The growing movement to "cut the cord" and switch to streaming services has been prompted by increasing streaming options, marketing of other services, the refusal to upgrade to fiber-optic cable, and the backlash over censoring content.
Step-by-step explanation:
The growing movement to "cut the cord" and switch to streaming services has been prompted by several factors:
Increasing streaming of varied and desirable programming: Streaming services like Netflix offer a wide range of shows and movies that can be accessed anytime, allowing viewers to watch what they want, when they want.
Marketing of other services: Cable companies often bundle internet access with cable TV, and some consumers choose to switch to streaming services to avoid paying for cable TV while still having internet access.
Refusing to pay to upgrade to fiber-optic cable: Some consumers may opt for streaming services if their cable company fails to upgrade to faster and more reliable fiber-optic cable.
Backlash over censoring content: There have been incidents where content on premium and cable channels, which are often censored, has caused consumer dissatisfaction, leading them to switch to streaming services that provide more uncensored content.