Final answer:
The phrase "let’s bring it home" can be considered a type of positive political communication that resembles the 'plain folk' propaganda strategy, aiming to create a shared sense of purpose among voters. Campaigns use different types of media to reach voters, with an increasing reliance on social media for younger demographics and traditional media for older voters. While negative campaigning is prevalent, this particular phrase does not typify that approach.
Step-by-step explanation:
The phrase "let’s bring it home" can be categorized as a type of political communication often used in campaigns to elicit a sense of unity and collective action among supporters. The term itself does not necessarily align with traditional forms of propaganda such as bandwagon or fear tactics, but does serve to rally voters behind a movement. This colloquialism might suggest a down-to-earth approach or the 'plain folk' strategy which is designed to resonate with the average voter by conveying a shared goal or common purpose.
Campaigns indeed use various types of media to reach voters, tailoring their approach based on demographic information. Whether through social media campaigns aimed at younger voters or more traditional media like television for older demographics, campaigning is a strategic effort to win votes. The carefully produced TV commercials, especially those negative in tone, often serve as a prime example, making a significant impact in short timeframes but also sometimes causing backlash among potential voters.
It is essential to note that while some campaign tactics can be considered forms of negative campaigning, calling for communal action as in "let’s bring it home" doesn’t fit squarely into that category. Instead, it's rooted in the broader concept of positive political messaging that aims to mobilize supporters around a shared goal or to instill confidence in the electorate about the successful outcome of a campaign.