Final answer:
A marketing plan begins with objectives and ends with an outline of controls. A marketing plan begins with objectives and ends with a(n) outline of controls. The correct answer is B.
Step-by-step explanation:
A marketing plan begins with objectives and ends with a(n) outline of controls. A marketing plan begins with objectives and ends with an outline of controls, establishing a path to achieve business goals and providing mechanisms to evaluate the effectiveness of marketing strategies.
A marketing plan begins with objectives and ends with a(n) outline of controls. This entire process is structured to serve the purpose of identifying the target market, detailing strategies, tactics, budgets, and forecasting the outcomes of business activities. A marketing plan is carefully crafted to guide businesses toward achieving their marketing goals and objectives in an organized manner.
Beginning with the objectives, it outlines what the business aims to achieve through its marketing activities. These objectives are set based on thoughtful analysis, are achievable, and appropriate for the company's vision. Then, upon executing the marketing strategies and tactics, the plan concludes with an outline of controls, which are mechanisms that evaluate the effectiveness of the marketing initiatives, helping to ensure that the company stays on track to meet its goals.