Final answer:
The age group of 65 and older has the greatest potential for new user growth on Pinterest due to the significant increase in this demographic and their increasing access to technology. The correct option is b. 30-49.
Step-by-step explanation:
To determine which age group has the greatest potential for growth for Pinterest, we need to consider current social media trends and demographic population growth. According to the provided statistics, 28 percent of 18- to 34-year-olds check their social media profiles before getting out of bed, which follows a normal distribution with a standard deviation of five percent.
This suggests that younger adults are already highly engaged with social media platforms. However, when we examine the population chart, it's evident that while the 18–64 age group is growing, the most significant increase is observed in the 65–84 age group.
This data, combined with the increasing access to technology among older adults, suggests that the age group of 65 and older has the greatest potential for new user growth on Pinterest. Additionally, as strategy games are most popular among those in their late 20s to late 30s, Pinterest can utilize similar marketing strategies to attract this older demographic.