Final answer:
Technological advancements, especially in communications and B2B platforms, have allowed Applebee to expand customer reach and improve supply chain management. These changes also contribute to the broader debate on the future size of firms in the digital economy.
Step-by-step explanation:
Technological changes have had a significant impact on Applebee's global operations. One of the ways is the advancement in communications technologies, including the Internet, which has revolutionized how consumers order and receive services.
With these advancements, Applebee's can cater to customers over a wider geographic area, increase online ordering, and streamline its supply chain management through better connectivity with suppliers globally.
Another impact comes from business-to-business (B2B) platforms that have transformed the way Applebee connects with suppliers for business supplies. This allows for more efficient procurement and inventory management, leading to cost savings and potentially better pricing for customers.
In addition to these operational efficiencies, the question remains whether these technological advancements will encourage the growth of larger firms due to the ease of managing multiple operations internationally, or whether a future with numerous small competitors will emerge because small firms now have greater reach beyond local markets. This ongoing debate is keenly watched by economists, businesspeople, and policymakers.