Question

Choose the answer that best indicates that you understand the statement below.

Customers might sometimes describe contradictory needs.

a. A customer's needs can sometimes be confusing.
b. Customers might sometimes give vague descriptions.
c. Customers sometimes describe needs that oppose each other.
d. Some customers are extremely thorough in describing their needs.
e. Some customers are very elaborate when describing their needs.

Answer 1

The best choice that indicates understanding the statement about customers describing contradictory needs is c. Customers sometimes describe needs that oppose each other. This option captures the essence of customers having complex, and sometimes conflicting, wants and needs. The correct option is c. Customers sometimes describe needs that oppose each other.

Step-by-step explanation:

In understanding the statement that customers might sometimes describe contradictory needs, the best choice is c. Customers sometimes describe needs that oppose each other.

This reflects the complexity of customer behavior where wants and needs often intersect in ways that aren't straightforward.

For instance, a customer might express a need for a smartphone plan that is affordable (want: to save money) but also insist on a plan with unlimited data (want: to have unrestricted access to the internet), which tends to be pricier.

Such opposing desires create a paradox in customer needs, which makes it challenging to determine the best plan that satisfies the customer's situation definitively, such as when comparing phone service providers with differing reliability and cost. The correct option is c. Customers sometimes describe needs that oppose each other.