Final answer:
Market research, product, and service are important factors in addition to what and how target customers buy. Market research helps businesses understand their customers and make informed decisions, while a good product and excellent service attract and retain customers. the correct option is (a).
Step-by-step explanation:
Market research is important as it helps businesses understand their target customers, identify market trends, and make informed decisions about their products and services. It involves gathering and analyzing data about customer preferences, buying behavior, and market competition. By conducting market research, businesses can gain insights into what drives customer demand and make strategic decisions to meet customer needs.
The quality, features, and benefits of a product are important factors that influence customer purchasing decisions. A well-designed and high-quality product that meets customer needs and preferences is more likely to attract and retain customers. Businesses should focus on developing and offering products that provide value to their target customers.
Providing excellent customer service is crucial for businesses. Good customer service helps build positive relationships with customers, enhances customer satisfaction, and encourages repeat purchases. It includes aspects such as prompt response to customer inquiries, resolving issues or complaints efficiently, and going above and beyond to meet customer expectations.