Final answer:
To determine the high potential markets for Tim Horton's products/services, criteria such as market demand, competitiveness, and demographic factors should be considered. Market demand reflects consumer interest and willingness to purchase the products. Competitiveness involves targeting markets where Tim Horton's has a competitive advantage over similar offerings. Demographic factors like age and income level can also influence the potential market.
Step-by-step explanation:
The high potential markets for Tim Horton's products/services can be determined by considering specific criteria such as market demand, competition, and demographic factors.
Market demand refers to consumer interest and willingness to purchase a particular product or service. It is important to choose markets where there is a high demand for Tim Horton's products, such as areas with a large population of coffee drinkers.
Competitiveness is another important aspect to consider. Tim Horton's should target markets where its product/services have a competitive advantage over other similar offerings.
For example, if Tim Horton's offers unique flavors or innovative coffee brewing methods, it can target markets with a demand for such differentiated products. This will help the company stand out from its competitors and attract more customers.
Demographic factors, such as age, income level, and lifestyle preferences, can also influence the potential market for Tim Horton's products.
For instance, if Tim Horton's targets markets with a younger population who have a higher disposable income and a preference for specialty coffee, it is more likely to be successful in those areas.