The first step in implementing the marketing concept is: b. determine the needs of the customer
Why is the customers needs the first step to marketing concept?
The marketing concept is a business philosophy that centers around identifying and meeting the needs and wants of customers.
The rationale is that by focusing on customer satisfaction, a business is more likely to achieve its profit-making goals in the long run.
It involves conducting market research to understand what customers need and want. This can include surveys, focus groups, market analysis, and other forms of research.
Full question
When implementing the marketing concept, which of the following is the first step in this process?
a. achieve company profit-making goals
b. determine the needs of the customer
c. develop products to meet customer needs
d. engage the entire organization in meeting customer needs