Final answer:
Upselling strategies for jumbo lump crab cakes involve offering different prices, rules, descriptions, and terminologies to entice customers to purchase. Options range from appetizers to entrees, with varying prices and qualities.
Step-by-step explanation:
Upselling is a sales technique used to persuade customers to purchase a more expensive or additional product. In the context of jumbo lump crab cakes, the different prices, rules, descriptions, and terminologies offered are strategies for upselling.
For example, option a) offers the crab cake for $9.99 but only as an appetizer, while option b) provides the flexibility of ordering it as an entree or appetizer for $12.99. Option c) upsells the crab cake as a side dish, emphasizing its savory and moist qualities, and option d) promotes it as a culinary delight available only as an entree for $14.99.
By providing various options and highlighting different qualities and uses of the crab cake, customers are more likely to be enticed and willing to spend more on this particular dish.