Final answer:
The three levels of distribution intensity are exclusive distribution, intensive distribution, and selective distribution. Option a
Step-by-step explanation:
Exclusive distribution is when a manufacturer selects only one retailer to carry its product, giving that retailer exclusive rights to sell the product in a specific area. This is typically used for luxury or high-end products.
Intensive distribution is when a manufacturer aims to make its product available in as many retail outlets as possible. This is commonly used for everyday household products.
Selective distribution is when a manufacturer selects a limited number of retailers to carry its product, based on factors such as location, specialization, or brand fit. This is often used for products that require some level of expertise or customer service. Option a