Final answer:
Offering live, online chat options to shoppers is a way of increasing the value of online shopping because it provides real-time customer support and personalized product recommendations. This enhances the customer experience and helps shoppers make informed decisions.
Step-by-step explanation:
Offering live, online chat options to shoppers is a way of increasing the value of online shopping because it provides real-time customer support. By having the option to chat with a representative, shoppers can get immediate assistance with any questions or concerns they may have about a product or the online shopping process. This significantly enhances the overall customer experience and increases their confidence in making a purchase.
For example, if a shopper is unsure about the sizing of a clothing item, they can quickly chat with a representative who can provide accurate measurements or recommend the appropriate size based on their measurements. This instant support saves the shopper time and helps them make an informed decision.
Furthermore, live chat also allows for personalized product recommendations. Based on the shopper's preferences, the representative can suggest similar or complementary products that may be of interest. This can lead to increased sales and customer satisfaction.