Final answer:
The purpose of 'receiving' in logistics is to check the condition and quantity of goods delivered against the order to ensure accuracy and intactness, which is crucial for inventory management and customer satisfaction.
Step-by-step explanation:
The process of "receiving" in logistics refers to the activities involved when goods are delivered to a warehouse or distribution center. The primary purpose of this process is c) To verify the condition of received goods and match them with the order. This is a critical step in logistics to ensure that the items received are exactly what was ordered, both in terms of quantity and quality. This prevents errors, fraud, and loss, ensuring inventory accuracy and customer satisfaction. The receiving process often includes checking the goods against the purchase order and the packing list, inspecting for damage, and if required, handling returns or quality control procedures. It is not to count the number of employees, assure on-time arrival (that's more related to shipping and transportation), or handle customer complaints, though each of these other answers does relate to other important aspects of logistics and supply chain management.