Final answer:
The strategy referred to is mass marketing, which targets a broad audience instead of specific segments. Its contrast to niche marketing, social media marketing, and guerrilla marketing exemplifies the evolution of advertising strategies from broad to more targeted approaches.
Step-by-step explanation:
The strategy referred to in the question before the identification of target markets is mass marketing. Mass marketing is a technique where a business appeals to a wide audience with a broad message, rather than tailoring it to specific demographic or interest groups. This approach contrasts with niche marketing, where products are targeted to a specific segment of the market; social media marketing, a more modern approach leveraging online platforms; and guerrilla marketing, which involves unconventional promotion strategies that often target consumers on a personal and memorable level.
In Naomi Klein's No Logo, the effects of corporate branding are explored, showing how synergistic advertising can inundate consumers with a consistent brand message across multiple platforms. Although this contemporary strategy has elements of mass marketing in its widespread reach, modern advertising often incorporates targeted elements to enhance its effectiveness, combining the broad appeal of mass marketing with the specificity of targeting particular market segments.