Final answer:
Television ads remain effective in reaching their audience even when fast-forwarded, owing to sophisticated data that enables targeted advertising and the lasting impressions made by brands during the brief exposure.
Step-by-step explanation:
Regarding the effectiveness of television ads when fast-forwarded, the answer is A) True. Despite the advancements in technology that allow viewers to skip or fast-forward through commercials, television ads still have the capability to reach and influence their target audience. Companies leverage television advertising as an integral platform, given its widespread reach, to connect with consumers. Advertisers tailor their campaigns using sophisticated viewer data, ensuring that even if fast-forwarded, elements such as brand logos, taglines, or product images are still exposed to the audience, potentially making an impression. Moreover, the cultural impact of TV ads, especially during significant events like the Super Bowl, adds to their effective reach and potential consumer engagement. Therefore, while the methods of television advertising consumption are evolving, TV ads continue to be a viable method for companies to communicate with their target market.