Final answer:
A commercial depicting a woman using a new floor cleaner is most likely utilizing stereotypical gender-based advertising. This type of advertising reinforces traditional domestic roles for women rather than featuring diverse representations such as leadership or professionalism.
Step-by-step explanation:
In a television commercial where a woman is seen mopping the kitchen with a new floor cleaner, the type of advertising being used is likely stereotypical gender-based advertising. While the choices provided were Celebrity Endorsement and Political Advertising, neither of these applies to the situation described. Instead, the commercial is an example of how television advertisements often reinforce gender stereotypes, frequently depicting women in domestic roles such as cleaning, cooking, or childcare. This type of advertising strategy focuses on targeting audiences by using familiar domestic scenes that resonate with certain viewers, especially those who may be responsible for household cleaning duties.
Historically, women have been underrepresented in more diverse roles and are often not shown in ads that feature leadership, intelligence, or professional success. Such representation can have an impact on cultural norms and consumer expectations. While television commercials have the power to influence and reach a large audience, as indicated by the substantial screen time and cultural significance such as Super Bowl ads, they also play a role in perpetuating certain societal norms.