Question

If men and women respond similarly to the same marketing mix, they do not constitute distinct, identifiable segments. Gender would not be an effective base for segmentation in this example because the segments are not __________.

A. accessible
B. differentiable
C. measurable
D. substantial
E. actionable

Answer 1

Gender would not be an effective base for segmentation in the given scenario because the segments of men and women are not differentiable; they respond in the same way to the marketing mix.

Step-by-step explanation:

In the context of marketing segmentation, if men and women show similar responses to a marketing mix, it indicates that they do not represent separate market segments in need of distinct targeting strategies. The key to effective market segmentation is that each segment must be differentiable from the others. In this example, gender would not be a useful variable for segmentation since the responses of both men and women to the marketing mix do not differ. This lack of differentiation means that marketing cannot be tailored in a way that uniquely appeals to men or women, which suggests that gender is not a defining characteristic that influences their purchasing decisions in regard to this particular marketing mix.