Final answer:
Psychographic segmentation divides buyers based on lifestyle and personality traits, allowing marketers to target specific consumer segments effectively.
Step-by-step explanation:
Psychographic segmentation divides buyers into different segments based on lifestyle and personality. This approach recognizes that consumers' purchasing decisions are influenced by their interests, opinions, values, and attitudes. By understanding these psychographic traits, marketers can tailor their marketing strategies to target specific consumer segments effectively.