Final answer:
The base of segmentation that divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product is C. Psychographic.
Step-by-step explanation:
Psychographic segmentation involves categorizing consumers according to their psychological traits, lifestyle, values, beliefs, interests, and behaviors related to a product or service. This method delves into understanding consumer personalities, preferences, motivations, and purchasing behaviors, going beyond just demographic or geographic factors. By examining psychographics, marketers can create more personalized and targeted marketing strategies that resonate with specific consumer mindsets and behaviors. It allows for the creation of tailored messaging and products that align with the diverse psychological aspects of consumer groups, ultimately aiming to establish stronger connections and drive higher engagement and sales.
Correct answer: C. Psychographic