Final answer:
The "PLUS" plan upgrades provide an incentive for customers to upgrade their current plan to a higher tier, offering additional features, more storage space, or access to premium content. By doing so, businesses can increase revenue and encourage customer loyalty.
Step-by-step explanation:
The "PLUS" plan upgrades provide an incentive for customers to upgrade their current plan to a higher tier. This can include additional features, more storage space, or access to premium content. By offering incentives for upgrading, businesses can increase revenue and encourage customer loyalty.
For example, a streaming service might offer a "PLUS" plan that includes ad-free streaming, offline downloads, and access to exclusive content. This provides an incentive for customers to upgrade from the free or basic plan in order to enjoy a better user experience and additional benefits.
Overall, the "PLUS" plan upgrades provide an opportunity for businesses to upsell their customers and enhance their product or service offerings.