Question

Burger King, a popular chain of fast-food restaurants, offers an official Burger King Kids' Meal backpack free with every purchase of its newly introduced luxury meal pack. In this case, which of the following types of sales promotions does Burger King offer?

a. Trade allowance
b. Push money
c. Rebate
d. Premium

Answer 1

Burger King is offering a premium sales promotion by including a free backpack with the purchase of a luxury meal pack to entice customers.

Step-by-step explanation:

Burger King is implementing a sales promotion by offering an official Burger King Kids' Meal backpack with the purchase of its newly introduced luxury meal pack. This type of promotion can be classified as a premium. A premium is a promotional strategy where a bonus item is included with the purchase of a product, often used to entice customers to buy a specific product.