Question

Which of the following describes a difference between an attribute and a benefit of a product?

a. An attribute includes pleasure or improved health, whereas a benefit includes an easy-open package or a
special formulation.
b. An attribute cannot be experienced by consumers, whereas a benefit is tangible and can be experienced.
c. An attribute is the goal to sell a product, whereas a benefit is an apparent part of a product.
d. An attribute is simply a feature of a product, whereas a benefit is what consumers receive by using a product.

Answer 1

The difference between a product's attribute and benefit is that an attribute is a feature of the product, whereas the benefit is the advantage that the consumer gains from using the product.

Step-by-step explanation:

The difference between an attribute and a benefit of a product can be distinguished as follows: an attribute is simply a feature of a product, like its color, shape, or a special formulation. On the other hand, a benefit is the positive outcome or advantage that consumers receive by using the product, such as convenience, improved health, or pleasure.

For example, having a free delivery service is an intangible aspect that acts as a benefit, while the property of the product being non-shrink is an attribute. Intangible aspects like guarantees, reputation for high quality, and promotional offers can also differentiate products and influence consumer preferences, which are shaped significantly by advertising.