Question

Which of the following statements is true of pioneering advertising?

a. It offers consumers in-depth information about the benefits of the product class.
b. It is heavily used during the growth stage of the product life cycle.
c. It is used to enhance a company's image rather than promote a particular product.
d. It is used mainly to compare brands on one or more specific attributes.

Answer 1

Pioneering advertising offers consumers in-depth information about the benefits of the product class.

Step-by-step explanation:

Pioneering advertising refers to the initial stage of advertising a new product or category. In this stage, the main objective is to create awareness and generate interest among consumers. The correct statement about pioneering advertising is that it offers consumers in-depth information about the benefits of the product class. This is because pioneering advertising aims to educate consumers about a new product or category and highlight its advantages.