Question

Which of the following is a difference between pioneering advertising and competitive advertising?

a. Pioneering advertising is used to promote a company's image, whereas competitive advertising is used to
manage customer criticisms.
b. Pioneering advertising is a form of institutional advertising, whereas competitive advertising is a form of advocacy advertising.
c. Pioneering advertising is used during a product's introductory stage, whereas competitive advertising is used during a product's growth stage.
d. Pioneering advertising compares competing brands, whereas competitive advertising is intended to stimulate primary demand for a new product.

Answer 1

The main difference is that pioneering advertising is used to build awareness during a product's introduction, while competitive advertising is used to differentiate products during the growth stage. Option C is correct.

Step-by-step explanation:

The distinction between pioneering advertising and competitive advertising centers on their respective roles and timing in the product life cycle and market environment. Pioneering advertising is typically utilized during the introductory stage of a product's life cycle. The goal here is to build awareness and to stimulate interest in a brand new product or category.

In contrast, competitive advertising is more aggressive and is employed during the growth stage of a product when multiple competitors are present in the market. This form of advertising focuses on differentiating a product from its competitors, trying to influence consumer preference for a particular brand over another.

In consideration of the options provided, the answer is C: Pioneering advertising is used during a product's introductory stage, whereas competitive advertising is used during a product's growth stage.