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Which form of advertising promotes the benefits of a specific good or service?

a. Institutional advertising
b. Product advertising
c. Competitive advertising
d. Comparative advertising

User Excellent
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Final answer:

Product advertising is the correct answer as it highlights the specific benefits of a good or service to encourage purchase.

Step-by-step explanation:

The form of advertising that promotes the benefits of a specific good or service is known as product advertising. Product advertising focuses on communicating the particular features, advantages, and benefits of a product or service to the target audience to encourage purchase. It differs from other types of advertising like institutional advertising, which aims to build a company's image; competitive advertising, which highlights a product's advantages over competitors without naming them; and comparative advertising, which directly compares a product with competitors' products.

User Kalita Alexey
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