Question

CamScan is a manufacturer of printers, scanners, and other office equipment. It announces a cash refund for corporate purchases in large quantities. Rick purchases 20 color printers for his office from CamScan during this sale. To collect the cash refund, he needs to fill out and mail a form provided by CamScan, along with proof of purchase. In this case, which type of sales promotions is CamScan offering?

a. Premium
b. Bonus
c. Coupon
d. Rebate

Answer 1

CamScan is offering a rebate, which involves returning part of the purchase price after the buyer sends in a form and proof of purchase.

Step-by-step explanation:

In the scenario described, CamScan is offering a rebate as a type of sales promotion. A rebate is a return of part of the purchase price by the seller to the buyer, which typically requires the buyer to submit proof of purchase and a form to claim the cashback. This differentiates it from other types of sales promotions such as premiums, which are gifts that come with a purchase, bonuses, which are extra items added to an order, or coupons, which provide a discount at the time of purchase.