Final answer:
The public relations strategy where a company spends money to support an event or cause to align with its corporate objectives and improve its image is known as sponsorship.
Step-by-step explanation:
The public relations strategy in which a company spends money to support an issue, cause, or event that is consistent with corporate objectives, such as improving brand awareness or enhancing corporate image, is referred to as sponsorship. This strategy involves financial support, often in exchange for brand exposure, aligning the company with particular events, causes, or public initiatives that resonate with their brand values or the interests of their target audience. Through sponsorship, companies aim to create positive associations and increase their visibility in a way that can lead to improved public perception and, ultimately, commercial benefits.