Question

Which of the following is correct about advertising appeals?

a. It is a series of related advertisements focusing on a common theme or slogan.
b. It identifies the specific communication task that should be accomplished for a specified target audience during a specified period.
c. It is a form of advertising designed to influence demand for a specific brand.
d. Its development is typically the responsibility of the creative team.

Answer 1

The correct statement about advertising appeals is that it identifies the specific communication task that should be accomplished for a specified target audience during a specified period.

Step-by-step explanation:

The correct statement about advertising appeals is (b) It identifies the specific communication task that should be accomplished for a specified target audience during a specified period.

Advertising appeals refer to the specific strategies or approaches used to attract attention, interest, and desire from the target audience. They are designed to achieve specific communication objectives and are tailored towards a particular target audience within a defined timeframe.

For example, an advertising appeal for a new video game might be to create excitement and generate interest among young gamers by showcasing the game's immersive graphics and thrilling gameplay.