Final answer:
The advertising appeal that involves fear of social embarrassment, aging, or health loss is known as fear appeal. Such appeals must be crafted carefully to avoid exploiting consumer vulnerabilities.
Step-by-step explanation:
The advertising appeal that centers around issues such as social embarrassment, growing old, or losing one's health is fear. Although the appeal of fear can be compelling due to the powerful emotions it stirs, advertisers must handle it with sensitivity to avoid creating excessive anxiety or backlash. For instance, the fear of aging and its associated changes can be a delicate topic, reflecting societal attitudes toward the aging process itself. By appealing to this emotion, advertisers can encourage consumers to take action to avoid these feared outcomes, whether it's by purchasing health supplements, buying anti-aging products, or investing in retirement plans. However, it is essential that such appeals are made with care to avoid exploiting vulnerabilities or inciting unnecessary stress.