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Which of the following executional styles creates a character (such as the Energizer Bunny or Starkist's Charlie the Tuna) that represents the product in advertisements?

a. Real/animated product symbols
b. Fantasy
c. Mood or image
d. Spokesperson/testimonial

User Kanisha
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Final answer:

The advertisement style using characters like the Energizer Bunny is known as 'real/animated product symbols,' which creates enduring brand mascots that establish a strong consumer association.

Step-by-step explanation:

The execution-style that creates a character, such as the Energizer Bunny or Starkist's Charlie the Tuna, to represent the product in advertisements is called real/animated product symbols. This style involves developing a distinct character or mascot that embodies the brand or product, creating a strong association in the minds of consumers. It is particularly effective as it creates a memorable and relatable image that can span decades, much like the Smokey Bear character, which has become a credible and domesticated symbol for forest fire prevention over the years.

User Scott Davis
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