Question

Which of the following indicates an element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance?

a. Advertising
b. Public Relations
c. Sales Promotion
d. Media Scheduling

Answer 1

Public Relations is the element of the promotional mix tasked with evaluating public attitudes, identifying potential public concerns, and implementing strategies to foster public acceptance and understanding.

Step-by-step explanation:

Among the given options, Public Relations is the promotional mix element that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance. Public Relations involves managing the spread of information between an organization and the public. It strategically crafts messages and campaigns that shape public perception of an organization or individual. This often includes conducting polls or using focus groups to understand public opinion and crafting media releases, holding press conferences, or organizing events to communicate with the public.