Question

Brita LED (light emitting diode) lighting uses comparative advertising to emphasize the benefits of using LEDs over CFLs (cathode filament lamps). The advertisements emphasize that Brita's LEDs cost less than CFLs and other brands of LEDs, last longer, consume less energy, and need to be replaced less frequently than CFLs. In this scenario, which of the following advertising appeals is used in Brita's ads?

a. Admiration
b. Profit
c. Vanity and egotism
d. Fun and pleasure

Answer 1

Brita's advertisements use profit as the advertising appeal, focusing on economic benefits such as cost savings and product longevity.

Step-by-step explanation:

In Brita's advertisements for LEDs over CFLs, the advertising appeal used is b. Profit. The ads focus on the economic benefits of choosing LEDs, such as lower costs, decreased energy consumption, less frequent replacements, and extended longevity of the product. These points are emphasized to appeal to the consumer's desire to save money and gain value from their purchase, which aligns with the profit appeal in advertising strategy.