Final answer:
An advertising campaign is a series of related advertisements with a common theme, slogan, and advertising appeals, aimed at achieving a specific promotional goal. It helps companies differentiate their products and can affect the consumer demand curve to increase sales and profits. The answer to the question of what refers to a series of related advertisements focusing on a common theme, slogan, and set of advertising appeals is a. Advertising campaign.
Step-by-step explanation:
The answer to the question of what refers to a series of related advertisements focusing on a common theme, slogan, and set of advertising appeals is a. Advertising campaign. An advertising campaign is a coordinated series of promotional efforts built around a single theme or idea designed to reach a particular goal, such as increasing brand awareness or boosting sales. These campaigns are made up of several advertisements that are connected by the common thread of the prescribed theme or slogan, and they aim to reinforce the message by using various advertising appeals to influence the audience's perception.
Companies use advertising campaigns to differentiate their products from those of other firms and to influence consumer behavior. An effective campaign can cause a company's perceived demand curve to become more inelastic, allowing them to sell at a higher quantity or price. Moreover, with the changing landscape of advertising in a post-millennial world, campaigns take advantage of a variety of platforms to deliver a cohesive message.