Question

A form of advertising that compares two or more specifically named or shown competing brands on one or more specific attributes is called:

a. institutional advertising.
b. product advertising.
c. corporate advertising.
d. comparative advertising.

Answer 1

Comparative advertising is the practice of directly comparing two or more competing brands and highlighting the advantages of one over the others.

Step-by-step explanation:

The form of advertising that compares two or more specifically named or shown competing brands on one or more specific attributes is called comparative advertising.

This strategy involves directly comparing your product to a competitor's and highlighting the advantages your product offers. Companies utilize this type of advertising to distinguish their products from those of their competitors, which can lead to a shift in consumer preferences, potentially increasing demand and profits for the firm.