Final Answer:
This type of brokerage dealer (BD) is commonly known as a full-service brokerage firm. Full-service brokerage firms offer a comprehensive range of investment products, including stocks, bonds, mutual funds, options, and various other financial instruments.
Step-by-step explanation:
A full-service brokerage firm is a financial institution that provides a wide array of investment products and services to clients. These services often include assistance with investment decisions, financial planning, research, and a range of investment vehicles such as stocks, bonds, mutual funds, options, and more.
Clients of full-service brokerage firms typically receive personalized advice and guidance from financial professionals.
In contrast to discount brokerage firms that may offer lower-cost trades but provide fewer advisory services, full-service brokerage firms aim to meet the diverse needs of investors by offering a broad spectrum of financial products and comprehensive financial planning support.
The term "full-service" reflects the breadth of services and investment products available, making these firms suitable for investors seeking a more hands-on approach to managing their portfolios with the assistance of financial professionals.