Final answer:
The best way for a sales associate to learn the benefits of a product is through research, hands-on experience, and customer interaction.
Step-by-step explanation:
The best way for a sales associate to learn the benefits of a product is by conducting thorough research about the product and the company. This can involve reading about the company's priorities and goals, studying the features and advantages of the product, and exploring customer reviews and feedback.
Additionally, sales associates can benefit from hands-on experience with the product. Trying out the product themselves or receiving product demonstrations can provide a better understanding of its benefits and how to effectively communicate them to customers.
Finally, engaging with customers and actively listening to their needs and concerns can help sales associates understand how the product can address their problems and provide solutions. This real-time feedback can enhance their knowledge and ability to articulate the benefits of the product.