Final answer:
Valid segments to consider when looking at data include traffic by device, traffic by geography, traffic by marketing channel, and traffic by time of day.
Step-by-step explanation:
The valid segments to consider when looking at data are traffic by device, traffic by geography, traffic by marketing channel, and traffic by time of day.
For example, analyzing traffic by device can help identify trends in user behavior based on the type of device they are using to access a website or application. Analyzing traffic by geography can provide insights into the geographic locations of website visitors and their preferences or interests. Analyzing traffic by marketing channel can help determine the effectiveness of different marketing strategies and campaigns. Lastly, analyzing traffic by time of day can reveal patterns in user engagement and identify peak periods of activity.
Overall, considering multiple segments of data can provide a comprehensive understanding of various aspects and dimensions of traffic and user behavior.