Question

Channel X has an Assisted/Last Interaction Conversion value of exactly 1.

Which of the following is true?

a. Channel X equally initiates and assists conversions
b. Channel X always initiates conversions
c. Channel X is always the last click before conversion
d. None of these is true

Answer 1

Channel X with an Assisted/Last Interaction Conversion value of 1 equally initiates and assists conversions, indicating its balanced role in the conversion path.

Step-by-step explanation:

If Channel X has an Assisted/Last Interaction Conversion value of exactly 1, it means that this channel equally initiates and assists in conversions. In digital marketing, the Assisted/Last Interaction Conversion value is used to evaluate a channel's role in the customer's path to conversion. A value of 1 indicates that Channel X is equally likely to be the first interaction (assisting in the conversion process) as it is to be the last interaction (the final interaction before a purchase or conversion).