Question

Which of the following are configurations that permanently modify your data during the processing stage?

(select all that apply)

a) Channel Groups
b) Content Groups
c) Custom Reports
d) Filters
e) Goals
f) Javascript Customization

Answer 1

Filters, Channel Groups, and JavaScript Customization are configurations that permanently modify your data during the processing stage, as they change data input and attribution. In contrast, Content Groups, Goals, and Custom Reports do not permanently alter the raw data.

Step-by-step explanation:

When analyzing configurations that permanently modify your data during the processing stage, it's important to distinguish between those that alter data irreversibly and those that merely present it differently. The configurations that will permanently modify your data are:

• Filters - These rules are applied directly to incoming data and can either exclude data or transform it. Once a filter is applied, the original format cannot be retrieved.
• Channel Groups - When you modify the default channel groupings, you're redefining traffic sources which change how data is attributed in reports. These changes persist beyond the processing stage.
• JavaScript Customization - Custom JavaScript that manipulates tracking information can permanently alter the data sent to analytics platforms.

In contrast, Content Groups and Goals simply categorize data within analytics and report views, and Custom Reports structure the presentation of data without altering the underlying data itself.