Question

Person A and person B each visits your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

a) 0%
b) 100%
c) 50%
d) 33%
e) 200%

Answer 1

The e-commerce conversion rate for two visits where Person A makes two purchases and Person B makes none is 100%.

Step-by-step explanation:

The e-commerce conversion rate is calculated by dividing the number of purchases by the number of visits, and then multiplying the result by 100 to get a percentage. In this scenario, Person A makes two purchases in one visit, and Person B makes zero purchases in one visit, resulting in a total of two purchases over two visits. Therefore, the e-commerce conversion rate is calculated as (2 purchases / 2 visits) × 100, which equals 100%. So, the correct answer to what the e-commerce conversion rate is for these two visits is b) 100%.