Question

To see the bounce rate of a specific medium in an Acquisitions report:

Check all that apply.

a) Change the primary dimension in the Channels report to "Medium" and view the Bounce Rate metric
b) Change the primary dimension in the Source/Medium report to "Medium" and view the Bounce Rate metric
c) Change the primary dimension in the Referrals report to "Medium" and view the Bounce Rate metric
d) You cannot see this information in any Acquisitions reports.

Answer 1

To see the bounce rate of a specific medium in an Acquisitions report, you can change the primary dimension to "Medium" in the Channels, Source/Medium, or Referrals report and view the Bounce Rate metric.

Step-by-step explanation:

To see the bounce rate of a specific medium in an Acquisitions report, you should change the primary dimension in the Channels report to "Medium" and view the Bounce Rate metric. This will give you information on the bounce rate for each medium used to acquire traffic. Another option is to change the primary dimension in the Source/Medium report to "Medium" and view the Bounce Rate metric. Lastly, you can change the primary dimension in the Referrals report to "Medium" and view the Bounce Rate metric.