Question

You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main "macro conversion" for your site?

a) A potential customer visits a lead form, but doesn’t fill it out or submit it.
b) A potential customer fills out and submits a lead form.
c) A potential customer downloads a spec sheet for one of your machines.
d) A potential customer signs up for your weekly newsletter.
e) A potential customer joins your social media community.

Answer 1

The main macro conversion for a heavy-machinery business website aimed at generating sales leads is when a potential customer fills out and submits a lead form, indicating strong buyer intent.

Step-by-step explanation:

The main macro conversion for a heavy-machinery business website that uses the site to generate sales leads would be: b) A potential customer fills out and submits a lead form. This action signifies a high level of interest and intent, as the customer is providing personal information to the company in anticipation of a follow-up regarding a potential purchase. This is a clear step towards making a transaction and is thus considered the most significant conversion event for the website's intended purpose of generating sales leads.