Question

Its important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

A. collecting user information for sales teams to connect with potential leads
B. selling products or services
C. encourage engagement and frequent visitation
D. all these options are equally relevant as business objectives for content publishers

Answer 1

The most relevant business objective for content publishers is encouraging engagement and frequent visitation.

Step-by-step explanation:

A clear measurement strategy is important for content publishers to guide their implementation strategy and data analysis. The most relevant business objective for content publishers would be encouraging engagement and frequent visitation. This objective focuses on attracting and retaining audience interest through interactive and dynamic content, which can drive user traffic and increase the chances of monetization through advertising or subscriptions.

While collecting user information for sales teams to connect with potential leads and selling products or services are also important business objectives, they might not be as directly relevant for content publishers as the objective of engagement and visitation.