Question

To set up dynamic remarketing for a retail vertical, what must you link your AdWords account to?

Answer 1

To set up dynamic remarketing for a retail vertical, you need to link your AdWords account to your G Merchant Center account. This allows your AdWords campaign to use your product data for creating personalized ads targeting past site visitors, enhancing ad relevance and potentially increasing conversions.

Step-by-step explanation:

To set up dynamic remarketing for a retail vertical, you must link your AdWords account to your G Merchant Center account. This connection allows your AdWords to use the product data from your Merchant Center to create personalized ads that are shown to past visitors of your website. The linking process involves several steps:

1. Sign in to your G Ads account.
2. Click the 'Tools & Settings' icon in the top right corner.
3. Under 'Setup', select 'Linked accounts'.
4. Find 'G Merchant Center' and click 'Details'.
5. Click the '+' button to link your Merchant Center account.
6. Follow the prompted steps to complete the linking process.

This link allows AdWords to dynamically generate ads featuring products that a user has previously viewed on your site, effectively targeting your advertising to increase conversions and sales.