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Which of the following represents a macro conversion for an ecommerce site?

a) receiving a product inquiry
b) a completed sales transaction
c) collecting a lead
d) a click on a "buy" button
e) all of the above

1 Answer

7 votes

Final answer:

A macro conversion for an ecommerce site is represented by a completed sales transaction, which directly impacts the site's revenue and marks a definitive measure of success.

Step-by-step explanation:

The question revolves around the concept of macro conversions within the context of an ecommerce platform. In this scenario, a macro conversion refers to a key action that contributes directly to the primary objective of the site, often related to revenue generation. Here, the answer to our inquiry would be b) a completed sales transaction. This option directly affects the revenue of the ecommerce site and is a definitive measure of its success.

Other options like receiving a product inquiry, collecting a lead, or a click on a "buy" button, while important parts of the conversion funnel, do not represent the actual completion of a sale. These are considered micro conversions which are more about engagement or steps towards a potential sale rather than the sale itself.

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