Question

Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic" report? Select all that apply.

a) utm_campaign
b) utm_term
c) utm_source
d) utm_medium
e) utm_content

Answer 1

The required UTM parameters for accurate tracking in the 'All Traffic' report are utm_campaign, utm_source, and utm_medium; utm_term and utm_content are optional.

Step-by-step explanation:

In the context of campaign tracking for web analytics, when you want to ensure accurate data shows in the “All Traffic” report, the required Universal Tracking Module (UTM) parameters are: utm_campaign, utm_source, and utm_medium. These parameters allow you to specify the campaign name (utm_campaign), the source of your traffic (utm_source), like a search engine or newsletter, and the medium (utm_medium), such as email or CPC, to track how users are getting to your site. While utm_term and utm_content can also be used, they are optional and serve to provide additional details like keyword terms for paid search (utm_term) or the content of the ad or link (utm_content).