Question

Which of the following Audience reports would you use to see how often users return to your site?

a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports

Answer 1

To track user return rates to a website, utilize the 'Frequency & Recency reports' and 'New vs. Returning reports' in Audience reports of your analytics tool.

Step-by-step explanation:

The Audience reports you would use to see how often users return to your site is the 'Frequency & Recency reports' and the 'New vs. Returning reports'. The Frequency & Recency reports give you insights into how often users are returning within a given time frame, showing how many times users have visited the site and the typical gap between their visits. On the other hand, the New vs. Returning reports segment the audience into two categories, allowing you to see a clear split between new users and those who have revisited the site. Together, these reports are valuable in understanding user engagement and retention.