Final answer:
To identify the most popular content on your website, you should look at the Behavior section of your analytics platform, where you can use reports such as "Top Pages" to see which content is receiving the most pageviews and engagement.
Step-by-step explanation:
You are interested in identifying the most popular content on your site. The section of your analytics platform that will likely have this report information by default is the Behavior section. This section typically contains details about the pages that receive the most views, how long users spend on them, and how they interact with the content. By analyzing the Behavior reports, you can understand which parts of your website are attracting the most attention and engaging your users.
To examine the popular content specifically, you might look at reports such as the "Top Pages" or "Content Drilldown" within the Behavior section. These reports will show you which pieces of content are performing best in terms of pageviews and other engagement metrics.