Final answer:
Going public is when presidents use popular appeals to create mass support for their goals. It involves giving major addresses and focusing media attention on an issue to promote public approval of their decisions and advance their policy objectives.
Step-by-step explanation:
When presidents use popular appeals in an attempt to create a mass base of support that will allow them to accomplish their goals, it is referred to as going public. This strategy involves presidents giving major addresses or using their position and power to focus media attention on an issue, in order to promote public approval of their decisions and advance their policy objectives. By appealing directly to the people, presidents can try to rally supporters, put pressure on Congress, and increase media and social media attention on an issue.