Question

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

a. Last Interaction model
b. First Interaction model
c. Linear model
d. Last Non-Direct Click model

Answer 1

The First Interaction model is the attribution model that would be useful for evaluating ads and campaigns designed to create initial awareness about a brand.

Step-by-step explanation:

The attribution model that would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand is the First Interaction model.

The First Interaction model gives credit to the first touchpoint or interaction that a user has with an ad or campaign. In the context of creating initial awareness about a brand, this model helps track and analyze the effectiveness of the first ad or campaign that catches the attention of potential customers and introduces them to the brand.

For example, if a user sees an ad on social media that raises awareness of a brand for the first time and later converts into a customer, the First Interaction model would attribute the conversion to that first ad.